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What do you do for marketing?

We have one of the best marketing programs of any agent in Hampton Roads. We spend over $40,000 in marketing each month. This includes radio ads, TV ads, print marketing and web based marketing. We are constantly on the radio, TV, email blasts and websites driving traffic to our agents so they can help find a buyer for your home.

We have agents on duty 7 days a week between the hours of 8 am and 8 pm. They are there to answer every call and email that comes into our office so that we never miss a showing call for your house. Our signature jingle and constant media presence has allowed us to be one of the top marketing real estate agencies in the area. We get your home sold because we don’t work alone. The average joe realtor does not have the money to spend on marketing like our Real Estate agency does!

I’m ready to put my house on the market…what do you think I should fix?

Getting your home ready for the market is one of the most important things you can do. Your home only have a few weeks as a “fresh” home on the market so you want to impress buyer’s right out of the gate. While each home is unique and different, there are a few pointers we can recommend to get you started. First and foremost, remove the clutter. The best investment you can make is getting a storage unit. When buyers see clutter, they can’t picture themselves in your home. Remove family pictures, clear off the counters and remove cluttered furniture. It will make your home appear larger and help the buyer see their future in your home.

Some other things you can do to get your home ready include servicing the major systems. One of the most common repairs requested are for the HVAC systems. Making sure these are cleaned and running properly will save you costly repairs in the end. Also, if your home is colorful, consider painting it a neutral color to appease all tastes and replacing carpet if it shows major wear and tear. All of these will help the buyer feel that the home has been well taken care of and give them a warm and fuzzy about the home. This will help your home compete well against the other homes on the market.

I want to sell my house…do you know how much it is worth?

There are many factors that go into the value of your home. Of course the condition of your home will be one of the first things to look at. Keeping the home updated and maintained will help a home hold its value. Also, any upgrades that you have done can be factored in. While these may not add actual value to your home, it will help place your home against the comparable sales in the neighborhood.

One of the biggest misconceptions that a seller will have is how much they paid for the house and what it should be worth now. Home values are based on what the current market is. You may have paid $300,000 for the house 5 years ago, but if the current market is now saying the house is worth $250,000, that is all you will be able to get. Market value dictates the price – so make sure that you have a great agent on your side who can give you the most updated market conditions. Here at Chantel Ray Real Estate, we can prepare for you a Comparative Market Analysis (CMA) right away to give you an idea of what your home is worth.

Is there anything else we should do to get our home ready to sell?

There are a few items that we would like you to address in order to get your home ready to place on the market. First, we would like you to clear the home of clutter. When you are living in your home, it may be ok to have stacks of paper laying around and family pictures all over the home. But when you are selling, you want potential buyers to picture themselves living in the home and their pictures on the wall. Remove personal pictures and remove clutter from countertops to clear them off. You want the buyer to have it appear there is more counter space and room for furniture. If you reduce all of the extra clutter throughout the house to make it feel bigger, it make the home more spacious and buyer friendly.

We also recommend that you fix big problems that may drive buyers away. Is there a big hole in the wall that you have been covering up? Are your carpets in serious need of replacement? We would recommend you fixing these items. Large items like this can drive a buyer right out the door. Buyers have a hard time picturing “what it could be like”.

We’re ready to sell!!! How long will it take to get it sold?

You have painted, updated, de-cluttered and are ready to put your home on the market. Now you have the age old question – How long will it take to sell my house? Our marketing strategy, if you follow our suggestion, is to price the home at the value where it will generate buzz quickly and get buyers in the door. The more desirable your home seems, the more buyers you will come through your door and want to make an offer. We try and get you an offer within 14-21 days, but this all depends on what the market is doing at the time. The winter months tend to be a little slower with buyers and spring time homes are flying off the market.
Once you get an offer on your house, it typically takes 30-45 days to get the home from contract to closing. We have the most effective marketing and spend over $40,000 a month on radio ads, TV ads and print media to get your home seen and heard!

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