If you ask someone when the best time to sell a home, they will most likely tell you that Spring and Summer are the best times. While it is true that many buyers plan to move into new homes during the warmer months, it doesn’t mean ALL serious buyers disappear after Labor Day.
If your home is for sale now, you’re actually in a great position to sell your home faster and for more money by taking advantage of the unique characteristics of the holiday selling season. Check out these three reasons why:
1. Less Competition
You’re not the only homeowner who’s considered taking your home off the market during the holidays—most don’t want the hassle. And most new sellers will decide to wait until springtime to put their homes up for sale.
That’s great news for you because you won’t have to compete with dozens of other homes just like yours to get buyers’ attention. Reduced inventory means more buyers checking out your home, either online or in person. Keep their attention by making sure your home is priced to sell and that your home is in “show” condition at all times. Staging is a great way to ensure “show quality”. Always remember, paying for staging is WAY CHEAPER than any price reduction on your home price.
2. Motivated Buyers
Anyone who takes time out of their busy holiday schedule to shop for a new home is serious about buying now. Perhaps they are buying a home for tax reasons or are relocating to start a new job in the new year. Maybe they’ve been looking for months and just haven’t found that perfect home yet.
Whatever their reason, make it easy for these folks to get a good look at your home by staying flexible with your showing times and be open to negotiating contract terms that work with their schedules.
3. Your Home Looks Great
Emotion plays a huge role in which home a buyer purchase, and you can capitalize on that by making your home cozy and cheery during showings. Tasteful decorations and a minimum of clutter will allow buyers to see their own families celebrating the holidays in your home next year.
Make sure your decorations enhance rather than detract from your home’s best features, and remember to remove them as soon as the season is over. Don’t forget about the sense of smell either! When you think of holiday smells, you think of cider, pies, cakes, and cookies! Find a candle that will feel the air with love or bake some cookies before a showing!